TARGETED
AUDIENCE
At playtests and game conventions, Silencer has seen success in the following demographics.
Book/Story Lovers
Silencer is a text-heavy game that encourages players to spend time reading. Book lovers and story lovers are naturally the audience that will love this game. The team plans to work with public libraries and share this game with avid readers there.
Teenagers and Preteens
We have noticed that some of the most dedicated players we have are teenagers and preteens, who are usually more patient and better readers than adults.
So far, the two known players who made it through Silencer’s demo without making any mistakes are a 14-year-old and a 7-year-old.
We have also observed that at family-friendly conventions, parent are more willing to allow their children to play Silencer than other games. Some parents played with their children, reading alongside and helping them understand the words and meanings of different things.
Teenage playtesters have also approached the team, telling us they would very much like this game to be incorporated into their English classes.
The team, therefore, recognizes Silencer as a project that has the potential to aid in educating the next generation, both in reading and in raising responsible citizens who promote democracy.
So far, the two known players who made it through Silencer’s demo without making any mistakes are a 14-year-old and a 7-year-old.
We have also observed that at family-friendly conventions, parent are more willing to allow their children to play Silencer than other games. Some parents played with their children, reading alongside and helping them understand the words and meanings of different things.
Teenage playtesters have also approached the team, telling us they would very much like this game to be incorporated into their English classes.
The team, therefore, recognizes Silencer as a project that has the potential to aid in educating the next generation, both in reading and in raising responsible citizens who promote democracy.
Professionals/
White-Collar Workers
Silencer is a game that people who are traditionally deemed as “non-players” would enjoy, and people with white-collar jobs perform better in general.
The team once showed Silencer to a group of lawyers who graduated from Harvard. The lawyers were nervous about games at first, but once they realized it was, quote, “a reading game,” they were very interested. The lawyers ended up finishing the demo in record time–interpreting rules and text is part of what they do, after all.
At playtests and conventions, white-collar workers usually perform better among the general audience. They pick up the rules faster than others, and they tend to spend more time reading closely.
The team once showed Silencer to a group of lawyers who graduated from Harvard. The lawyers were nervous about games at first, but once they realized it was, quote, “a reading game,” they were very interested. The lawyers ended up finishing the demo in record time–interpreting rules and text is part of what they do, after all.
At playtests and conventions, white-collar workers usually perform better among the general audience. They pick up the rules faster than others, and they tend to spend more time reading closely.
Those Interested in Politics/Journalism
Since Silencer features a topic that sadly grows more relevant globally every day, it is only appropriate for the team to include people with an interest in politics and journalism as their targeted audience.
If the opportunity arises, the team hopes to present the game at a politics or journalistic conference and gather feedback from industry professionals.
If the opportunity arises, the team hopes to present the game at a politics or journalistic conference and gather feedback from industry professionals.